0414 647 089 hello@aliedgar.com

Grow your business with copy that connects

Attract more of your ideal clients by making the most of what they read about you

Hey there, online entrepreneur!


Lemme guess why you’re here:

You want to help people and serve and that’s why you started your business. 

You have a big message to share and don’t feel like your copy is connecting with your ideal clients (something just “ain’t right”).

You need someone who creates messaging that gets to the point, with love, on why potential clients should choose you.

You’d like a copywriter who just “gets you” and writes in your authentic voice, in a conversational, actual human style.

You’re sick of getting different advice from experts, applying it, and feeling like your messaging is off.

Your funnel isn’t performing and you have a feeling it just might be the copy.

You want copy that just connects with your ideal clients, so it’s a yesss from them.

And you want to get into the hearts and minds of your ideal clients (in a non-cheesy or non-brain probey kind of way).

Hi, I’m Ali and I’m here to help!

Because I’m a freelance copywriter by day… personal development and psychology junkie by night.

What that means for you is that I take the extra time to get to really know you and your ideal client, and what kind of messaging (aka copy) it takes to connect you.

Using NeuroCopy(TM) means that I start by asking you to brain dump so I know how to really connect you with your market, then connect with you throughout your project to achieve a result you’ll love, that converts.

Oh, and did I mention that I write copy using brain-based methods that compel your ideal clients to buy?  (hint: that’s the subconscious bit)

I work with heart centred people who have a big message to share, who want to help people and make the world a better place.  If that’s you, and you want to connect with a copywriter whose gift is “getting you” and communicating your awesomeness, let’s chat!


Ali x


I don’t just write copy

OK, I bet everyone says that.  But stay with me for a moment…

I can help you with:

Connecting your copy project with “the big picture” in your marketing and business strategy

Brainstorming why your clients should choose you with authentic messaging that connects 

Making your website and/or sales page user experience feeeeel good by tying in design and UX (user experience) elements with the copy I write for you

Connecting the dots between your existing marketing channels (your website, social channels, emails, sales pages) to consistently reflect your value

Writing emails that stand out for the right reasons

As a self-confessed marketing geek, I love helping my clients get their message out to help others and make the world a better place (cheese-free)

If this sounds like you, then let’s talk.

… but when I do write copy, these are a few of my favourite things:

Sales pages

Connect with the hearts, details and wallets of your ideal clients with persuasive copy and optimised layout for maximum impact


Get copy that attracts your ideal client, along with suggestions on design and layout to create a cohesive feeling that compels visitors to stay on your site (and choose YOU)

Email copy

Leverage your list to grow your business with authentic copy written in your voice that keeps the right people reading

Why work with me?

Find out with some kind words from my clients:


For over 15 years now I have worked with copywriters as a graphic designer. I really struggled with their process and often wasn’t happy with the outcome. That was of course until I met Ali, she has a great briefing process and really takes the time to understand what people like and don’t like, as well as really get into researching their industry.

I happily refer my clients to her weekly and couldn’t recommend her services enough :).”

Kelly Robinson

Creative Director, Gold Coast Graphic Design

Stand out like a gazelle amongst the herd in my industry:
What a breeze, my brain needs do nothing more than read what I have babbled to Ali and she put that into cohesive English for potential clients to make the right choice (which is me!) It was all in my head, I just cannot put it onto paper without sounding forced and like every other agent out there!
Thanks Ali for assisting me to stand out like a gazelle amongst the herd in my industry.”

Misty Kelly

Founder and Director, The Blue Door

When running our ads, we’re now getting real conversions:
I engaged Ali to create copy for my landing page to assist in a better conversion rate when using Google Adwords. From our first consultation with Ali we were extremely impressed with Ali’s knowledge, not only was Ali great with wording but she is extremely articulate with design and Google optimisation.
Not long after our consultation, we were sent our first draft, along with a personalized video, which clearly explained each area of change which Ali had recommended.
Talk about articulate.
Once the changes were implemented, the difference is out of this world 🌍. We have had many people comment on the new design, we even have had people call us when they had noticed a change and applauded us in the new design. But the real test was “WILL OUR GOOGLE ADS CONVERSION RATE IMPROVE”, well… IT EXPLODED 💥, when running our ads we are now getting real conversions, which means more bang 💣 for our buck 💵 with Google.
We will have no hesitation in using Ali’s services in future.
Trust me when I say trust Ali, she won’t scratch and doodle, she’ll ensure you succeed on Google.

Tim Mannix

Mannix Plumbing Service

Proactive, genuine, reliable and an absolute pleasure to work with:

Ali has worked with me on a number of projects including an email series, book chapter, feature article and Facebook content strategy.

She is incredible and truly has a gift, her ability is to write and her words sound like your own words. To me, that is a very precious skill and a rare one. Along with her natural talent to write she is proactive, genuine, reliable and an absolute pleasure to work with.

Could not be happier. Thank you, Ali.

Dawn Cady

Pain Transformation Coach

Straightforward and great to work with:

I recently chose Ali to write the copy for my website, which was in need of a complete overhaul. She took the time to understand my brand, services and clients, and that shows in the result.

Ali also provided some helpful tips to improve the site layout and design, delivered within deadlines, and was straightforward and great to work with. I’m more than happy to recommend her to others.”

Tom Scantlebury

Director, Sky Blue Customer Experience Services

I was really impressed:

I recently engaged Ali to write some blog content that I’d been putting off for some time. I was really impressed with what Ali was able to produce for me simply from a brief.

The content was on point, and Ali was also able to make some helpful suggestions throughout the process.

I will definitely be using Ali’s services again.

Shelly Baker

Founder and Employment Relations Specialist, Nexus Human Resources

Provided us with some marketing hints and tips:

I recently engaged Ali to write my LinkedIn profile and two company profiles.  She is very professional and knowledgeable in this space and provided us with not only excellent profile copies, but Ali also provided us with some marketing hints and tips that we could employ on LinkedIn.

I found Ali to be very collaborative and provided us with exactly what we were after.  I would highly recommend Ali for all your copywriting needs.

Adrien Yam

Managing Director, Blue Lens Group

Provides expert advice on how to structure and organise copy:

Ali recently assisted me to revamp my website and social media content and I am thrilled with the results.

  Ali has been wonderful to work. She provides expert advice on how to structure and organise copy. She also took the time to understand my business and how I operate, and these were integrated into the content, rather than just providing ‘generic’ copy.

Ali is a warm and friendly personality and I have also engaged her on an ongoing basis to assist with ongoing news and posts for my clients and business partners. Thanks again Ali.”

Steven Dal Molin

Mortgage Broker & Owner / Manager, Mortgage Choice Chatswood and North Shore

A pleasure to work with a truly passionate copywriter:

I recently engaged Ali to review some of the content on my website. I chose Ali because she is very approachable.

I found working with Ali to be a real fresh breath of air because she knows her stuff.  Ali is a pleasure to work with and truly a passionate copywriter.”

Greet Recoules

Branding Expert, greetrecoules.com

Want some tips on writing better copy that connects?