+ 61 414 647 089 hello@aliedgar.com

Get copy that pushes the brain’s “buy button”


Stand out and sell more stuff with a copywriter who gives your business the edge

Hey there, digital entrepreneur!


Lemme guess why you’re here:

☞ You want copy that just connects with your ideal clients, so it’s a yesss from more of them.

☞ You need someone who creates messaging that gets to the point, with love, on why potential clients should choose you.

☞ You’d like a copywriter who just “gets you” and writes in your authentic voice, in a conversational style.

☞ You’re sick of getting different advice from experts, applying it, and feeling like your messaging is off.

☞ And you want to get into the hearts and minds of your ideal clients (in a non-cheesy or non-brain probey kind of way).

 Hi, I’m Ali and I’m here to help you attract more of the right clients:

Because I’m a freelance copywriter by day… personal development and psychology junkie by night.

What that means for you is that I take the extra time to get to really know you and your ideal client, and what kind of messaging (aka copy) it takes to connect you.

I developed the NeuroCopy™️ Framework from studying the field of NeuroMarketing. Why? To give you the edge with copy that connects with the “buy button” in your ideal client’s brains (cool, huh?).

I love working with clients like you to get your message out and make the world a better place (cheese-free).  So if you want to connect with a copywriter whose gift is “getting you” and communicating your awesomeness, let’s chat!

Ali x

Copy that connects isn’t just a tagline

It means that when the right clients read your copy, it feels good and inspires them to buy.

Here’s how I connect with your ideal clients:

Connect with your business

Using the Connection Copy Framework I really get to know your business, brand and ideal clients

Connect with the market

To make you stand out from the competition through loads of lovely research

Connect with your ideal clients

Through more research, then writing brain-based copy using my NeuroCopy framework

Common side effects of working with me:

☞ Attract more of the right clients

☞ Finally being able to communicate your awesomeness with confidence

☞ Getting rid of that sick “I have to fix my copy” feeling

☞ On-brand messaging that connects with the right people

☞ A new or updated, on-brand website with copy that delivers

☞ A sales page or email sequence that inspires people to buy

☞ And best of all, feeling good about what you do

These are a few of my favourite things:



Get copy that attracts your ideal client, along with suggestions on design and layout to create a cohesive feeling that compels visitors to stay on your site (and choose YOU)


Leverage your list to grow your business with authentic copy written in your voice that keeps the right people reading

Sales pages

Connect with the hearts, details and wallets of your ideal clients with persuasive copy and optimised layout for maximum impact

Find out why I’m the copywriter who can help your business sell more stuff online


Let’s talk about your biz on a free 15-minute discovery call:

Why work with me?

Find out with some kind words from my amazing clients:

Working with Ali is like having a whole team of magic copy elves. Seriously.

You may not know if hiring a copywriter can help you reach the right audience, grow your business, and, much less, increase your sales, until you talk with Ali Edgar, The NeuroCopy Copywriter.

If you’re like most online entrepreneurs, you struggle with all the moving parts of establishing and running an online business. And, don’t fool yourself. A critical cog in your biz-building machinery is “copy”.

  • Have you asked yourself, “How would the right copywriter change my life?
  • Did you work with a copywriter that just didn’t “get” you or your customer?
  • How much have you invested in copywriting courses only to realize that writing copy is a superhero skill and you don’t want to master it?
  • Have you thrown good money at some really sucky website copy that said, “I have no solid message”?
  • Or is your current copy so poorly written that it jumps from unrelatable subject-to-unrelatable subject like toads at a county fair contest?
  • Are you tired of DIYing your copy because no one reads it and you can never get back those torturous hours it took to create a sales page that heard nothing but crickets?

Any of this ringing that proverbial connected-copy copywriting bell?


Ali has taken me and my biz from negative-ground zero, cuz I’d dug myself a deep and inconsistent (deep inhale) website-email-sequence-branding-copy-sales-page hole, to launch.

Ali spends intensive time with people like you and me, and with her Connected Copy Framework, she helps find my copy voice, choose visuals that work with the copy (and not against it) to build a consistent message, and create copy that connects to my audience. With Ali’s wicked-good NeuroCopy skills, she’s helping me reach my people and that helps me create a profitable business. In a quarter of the time, Ali is doing for my business what I could not do for myself or with other copywriters in 2 years. Two years, people!

Ali builds relationships with the people like you and me, and, investing in Ali Edgar’s ninja NeuroCopy magic is one of my best decisions. E.V.E.R. She provides time-effort-money relief from having to master one more thing, copywriting across all my platforms, and keeps my messaging focused. Working with Ali is exciting because we’re bringing my business to life, seeing the service my biz offers to other people and making income. And, it’s an absolute pleasure because I know that I’m receiving expertise, professional wisdom, and heartfelt effort from her.

Unless you are not smart, and you prefer to wake up each day with anxiety, you will never regret investing in making Ali Edgar, The NeuroCopy Copywriter, a part of your professional biz team.

Ali, deeply grateful for you and what you share with the world.”

Lisa R. DeGuzman

Founder, Resolve Equity Investments


For over 15 years now I have worked with copywriters as a graphic designer. I really struggled with their process and often wasn’t happy with the outcome. That was of course until I met Ali, she has a great briefing process and really takes the time to understand what people like and don’t like, as well as really get into researching their industry.

I happily refer my clients to her weekly and couldn’t recommend her services enough :).”

Kelly Robinson

Creative Director, Gold Coast Graphic Design

Bright, bubbly lady with a wealth of knowledge in her field:

I was referred to Ali from a business colleague and I’m so glad we connected! Ali is inspirational! She’s a bright, bubbly lady with a wealth of knowledge in her field. We worked together revamping my social media and web site presence. WOW!! I just love working with her! I can’t wait for my next project just so we can improve our world! I would recommend Ali to help you improve your brand. Just do it! Thank you Ali. I love your work!!”

Dr. Ruth Parrag

Advanced Dental Care Clinic

Her first draft was unbelievably spot on!!

As a small business owner looking to update our website, Ali was amazing. She already came highly recommended by other small business owners, and I can see why! Ali sat down with us and really listened. She gained valuable insight into us and our business and was able to translate everything we wanted to say in a relatable, articulate way. Her first draft was unbelievably spot on!! I can highly recommend.

Melissa Pearson

East Coast Kitchens - Tweed Heads

so approachable, open to ideas, friendly and just really down to earth and fun to work with:

I approached Ali after hearing her present at a local meeting for small business owners, Ali’s presentation had great practical tips and she was very approachable and open to questions. I was seeking someone who could help me write copy for my new website as I had no idea where to start or what to write.

After my first meeting with Ali I knew I had made the right decision, she had so many great suggestions for my website and tips on what could help me while starting up the business. As our time working together continued I found Ali to be so approachable, open to ideas, friendly and just really down to earth and fun to work with. Ali got each draft to me when promised and was always willing to meet and go through any changes.

We’ve now completed the copy for my website and I couldn’t be happier with the final result, for anyone looking to create or update their content I would highly recommend Ali. I will absolutely be reaching out to Ali in the future when I require any copy. Thanks Ali, you have been amazing!”

Deanne Thompson

Founder, Women with Direction

…I’ve already secured a new client from it!

I initially approached Ali to update my website copy to brand my business and attract more clients. She not only wrote the copy but also suggested imagery and the layout, and liaised with the developer to get it right. Since launching the new site two days ago I’ve already secured a new client from it! I highly recommend her to any business owner who wants their website to really work for them.”

Jeff Feltham

My Poolman Gold Coast

Stand out like a gazelle amongst the herd in my industry:
What a breeze, my brain needs do nothing more than read what I have babbled to Ali and she put that into cohesive English for potential clients to make the right choice (which is me!) It was all in my head, I just cannot put it onto paper without sounding forced and like every other agent out there!
Thanks Ali for assisting me to stand out like a gazelle amongst the herd in my industry.”

Misty Kelly

Founder and Director, The Blue Door

When running our ads, we’re now getting real conversions:
I engaged Ali to create copy for my landing page to assist in a better conversion rate when using Google Adwords. From our first consultation with Ali we were extremely impressed with Ali’s knowledge, not only was Ali great with wording but she is extremely articulate with design and Google optimisation.
Not long after our consultation, we were sent our first draft, along with a personalized video, which clearly explained each area of change which Ali had recommended.
Talk about articulate.
Once the changes were implemented, the difference is out of this world 🌍. We have had many people comment on the new design, we even have had people call us when they had noticed a change and applauded us in the new design. But the real test was “WILL OUR GOOGLE ADS CONVERSION RATE IMPROVE”, well… IT EXPLODED 💥, when running our ads we are now getting real conversions, which means more bang 💣 for our buck 💵 with Google.
We will have no hesitation in using Ali’s services in future.
Trust me when I say trust Ali, she won’t scratch and doodle, she’ll ensure you succeed on Google.

Tim Mannix

Mannix Plumbing Service

Proactive, genuine, reliable and an absolute pleasure to work with:

Ali has worked with me on a number of projects including an email series, book chapter, feature article and Facebook content strategy.

She is incredible and truly has a gift, her ability is to write and her words sound like your own words. To me, that is a very precious skill and a rare one. Along with her natural talent to write she is proactive, genuine, reliable and an absolute pleasure to work with.

Could not be happier. Thank you, Ali.

Dawn Cady

Pain Transformation Coach

Straightforward and great to work with:

I recently chose Ali to write the copy for my website, which was in need of a complete overhaul. She took the time to understand my brand, services and clients, and that shows in the result.

Ali also provided some helpful tips to improve the site layout and design, delivered within deadlines, and was straightforward and great to work with. I’m more than happy to recommend her to others.”

Tom Scantlebury

Director, Sky Blue Customer Experience Services

I was really impressed:

I recently engaged Ali to write some blog content that I’d been putting off for some time. I was really impressed with what Ali was able to produce for me simply from a brief.

The content was on point, and Ali was also able to make some helpful suggestions throughout the process.

I will definitely be using Ali’s services again.

Shelly Baker

Founder and Employment Relations Specialist, Nexus Human Resources

Provided us with some marketing hints and tips:

I recently engaged Ali to write my LinkedIn profile and two company profiles.  She is very professional and knowledgeable in this space and provided us with not only excellent profile copies, but Ali also provided us with some marketing hints and tips that we could employ on LinkedIn.

I found Ali to be very collaborative and provided us with exactly what we were after.  I would highly recommend Ali for all your copywriting needs.

Adrien Yam

Managing Director, Blue Lens Group

Provides expert advice on how to structure and organise copy:

Ali recently assisted me to revamp my website and social media content and I am thrilled with the results.

  Ali has been wonderful to work. She provides expert advice on how to structure and organise copy. She also took the time to understand my business and how I operate, and these were integrated into the content, rather than just providing ‘generic’ copy.

Ali is a warm and friendly personality and I have also engaged her on an ongoing basis to assist with ongoing news and posts for my clients and business partners. Thanks again Ali.”

Steven Dal Molin

Mortgage Broker & Owner / Manager, Mortgage Choice Chatswood and North Shore

A pleasure to work with a truly passionate copywriter:

I recently engaged Ali to review some of the content on my website. I chose Ali because she is very approachable.

I found working with Ali to be a real fresh breath of air because she knows her stuff.  Ali is a pleasure to work with and truly a passionate copywriter.”

Greet Recoules

Branding Expert, greetrecoules.com