+ 61 414 647 089 hello@aliedgar.com

Grow your business with copy that connects

Attract more of your ideal clients by making the most of what they read about you

Don’t have the time to spend on writing right to build your business?

(or maybe you just don’t like it…)

Wish someone would just “get” you and your brand, create clear messaging that your customers, clients or audience will love, and save you time?

Hi, I’m Ali and I’m here to help!

As a freelance copywriter and word nerd, I’ll work with you to write copy and content that your customers want to read.  Because more people reading about you grows your profile and boosts the bottom line.

Here’s what I can help you with:

Website copy & SEO

Not happy with your website or need help with a new site?
Using the right words gets people to stay on your site & improves search results

Marketing copy

Emails, letter templates, video scripts and brochures tailored to your brand and product, that help you stand out from the crowd

LinkedIn Profile Writing

Build your personal brand, business, or attract your next career opportunity with a revamped profile that really showcases what you do

Social media

Get some help with your Facebook Page setup, an overhaul, or with what kind of content to share including video scripts


I’ll work with you to tell your story to engage your reader, whether it’s via blog posts, articles or book chapters

Copy editing

Sometimes when you finish a piece of writing, you’re not quite happy with it and need someone to give it a polish or overhaul

Why work with me?

Check out some testimonials:

“What a breeze, my brain needs do nothing more than read what I have babbled to Ali and she put that into cohesive English for potential clients to make the right choice (which is me!) It was all in my head, I just cannot put it onto paper without sounding forced and like every other agent out there!
Thanks Ali for assisting me to stand out like a gazelle amongst the herd in my industry.”

Misty Kelly

Founder and Director, The Blue Door

I engaged Ali Edgar Copywriter to create copy for my landing page to assist in a better conversion rate when using google adwords. From our first consultation with Ali we were extremely impressed with Ali’s knowledge, not only was Ali great with wording but she is extremely articulate with design and google  optimisation.
Not long after our consultation, we were sent our first draft, along with a personalized video, which clearly explained each area of change which Ali had recommended. Talk about articulate..
Once the changes were implemented, the difference is out of this world 🌍. We have had many people comment on the new design, we even have had people call us when they had noticed a change and applauded us in the new design. But the real test was “WILL OUR GOOGLE ADS CONVERSION RATE IMPROVE”, well… IT EXPLODED 💥, when running our ads we are now getting real conversions, which means more bang 💣 for our buck 💵 with google.
We will have no hesitation in using Ali’s services in future for award submissions and content drafting. Trust me when I say Trust Ali, she won’t scratch and doodle, she’ll ensure you succeed on Google.

Tim Mannix

Mannix Plumbing Service

“Ali initially started working with us to improve our Facebook branding and content, then wrote copy for our new website and contributed to the design. Our “likes” increased dramatically, and visitors stayed on our website for longer…a lot longer.

She also helped us with video scripting, email newsletters and autoresponders, an eBook and checklist, and overseeing Instagram and YouTube content.

She has a way with words, suggests improvements which always make sense, manages projects well, meets deadlines, and treats our business like it was hers.

I’m more than happy to recommend Ali to any business.”

Tim Allwood

Director, Compass Property Investing

“Ali has worked with me on a number of projects including an email series, book chapter, feature article and Facebook content strategy.

She is incredible and truly has a gift, her ability is to write and her words sound like your own words. To me, that is a very precious skill and a rare one. Along with her natural talent to write she is proactive, genuine, reliable and an absolute pleasure to work with.

Could not be happier. Thank you, Ali.

Dawn Cady

Pain Transformation Coach

“I recently chose Ali to write the copy for my website, which was in need of a complete overhaul. She took the time to understand my brand, services and clients, and that shows in the result.

Ali also provided some helpful tips to improve the site layout and design, delivered within deadlines, and was straightforward and great to work with. I’m more than happy to recommend her to others.”

Tom Scantlebury

Director, Sky Blue Customer Experience Services

I recently engaged Ali to write some blog content that I’d been putting off for some time. I was really impressed with what Ali was able to produce for me simply from a brief. The content was on point, and Ali was also able to make some helpful suggestions throughout the process.

I will definitely be using Ali’s services again.

Shelly Baker

Founder and Employment Relations Specialist, Nexus Human Resources

Ali recently assisted me to revamp my website and social media content and I am thrilled with the results.

  Ali has been wonderful to work. She provides expert advice on how to structure and organise copy. She also took the time to    understand my business and how I operate, and these were integrated into the content, rather than just providing ‘generic’ copy.

Ali is a warm and friendly personality and I have also engaged her on an ongoing basis to assist with ongoing news and posts for my clients and business partners. Thanks again Ali.

Steven Dal Molin

Mortgage Broker & Owner / Manager, Mortgage Choice Chatswood and North Shore

I recently engaged Ali to review some of the content on my website. I chose Ali because she is very approachable. I found working with Ali to be a real fresh breath of air because she knows her stuff. Ali is a pleasure to work with and truly a passionate copywriter.

Greet Recoules

Branding Expert, greetrecoules.com

Want some tips on writing better copy, how to use social media, or branding for your business?

(or maybe just some random writer musings?)