How do you help someone find their own voice? Find out how in this week’s Q&A.
Hey there! I’m just doing another weekly copy Q&A and trying to get my camera angle right I feel a bit slanty. So this week’s question is about how to help somebody find their writing voice and it’s a really great question.
Firstly, I’ll say just talking from a copywriting perspective that as a copywriter when I’m working with any client whether it’s a solopreneur; as in somebody who runs their own business and is their own brand or whether it’s a big company. One of the most important things that I need to figure out is what their tone of voice is.
So a tone of voice would be like what your or how your business would speak if it was a human being. And that means that by defining the tone of voice I can be consistent in the way that I write copy. So I just wanted to lead with that. But I think this question is more about helping somebody find their personal writing voice. So yes, I do have a few thoughts on that.
The first one is to look at any limitations that you might have. So you know if you are somebody who’s been told that they are bad at writing as a child. If you think you’re bad at writing. These are the things that can hold you back from actually writing. Right? And it happens with my clients all the time. I’ll talk to them and they’ll go “oh my god I’m terrible at writing, I suck at this”. And you know it’s clearly limiting beliefs. So and how do you get better anything? With practice. So if you’re the person going “I’m having a hard time, I’m sh*t at this”. Then re-assess that. And if you’re working with somebody trying to coach them to find their writing voice – work with them to really get to the bottom of what their beliefs are about writing. So that’s the mindset piece out of the way.
The next thing is to let go of the belief that your writing needs to be a hundred percent professional the first time. It does not. I have a proofreader, I make mistakes. My proofreader saves my butt all the time. She helped me with the sixty three page document the other day it was a website copy deck and not only does she pick up grammatical errors but she also will suggest ways to streamline the copy and make it sound a bit better. And when you’re up to 63 pages you do miss things. So the point is, I’m a professional I make mistakes. I write conversational copy which means that I like to break grammar rules all the time. So there are no rules. Write the way you want to write. Don’t worry about being a hundred percent professional – that’s my second tip.
The third one is if you really stop to look at other kinds of writing that resonate with you and connect with you. That can really serve to inspire you and that’s my neighbor’s dog – hi Doug! He wants to be led into his house – always featuring in my videos. So think about a person who inspires you. Their style of writing. Keep samples, keep a mood board if you like their writing styles. That you like that can help you to you know, cement the style of writing that you like and you want to work with. That doesn’t mean you copy off them in any way shape or form but by doing that, if you want to, you can come up with your own tone of voice words; warm, conversational, friendly, formal, new, innovative, funny, quirky. Like these are some of the words that you might use for personal styles of writing. So maybe just come up with your own tone of voice if you’re stuck. If you are, I guess sitting there and you’ve got the curse of the blank cursor or you have a blank page and you’re not sure where to start then just start. You know you’ve probably heard the stories about poets and musicians and how they would come up with ideas just by doing a random kind of word cloud on a piece of paper.
So just starting is the very best place to start. I’m the same sometimes, I’ll have a blank page and I’ll just start writing and I’ll be reading it going “this is terrible” but eventually it just seals into something really good – so just start. It’s the best way. If you’re at lost, My last tip for you is and my biggest tip for you is to be you in your writing. Everybody else is taken, alright? So particularly if you are a solopreneur but even if you own a larger business be you because people want – people are seeking. Authenticity to me is one of the most overused words in marketing at the moment but people want authentic connection that means you being you. So you know, if you think about some of the really successful authors and self development leaders out there at the moment. There’s a leader called Glenn and Doyle who started with her monastery. She started just with a blog. She’s very very successful. Has written multiple books as far as I know. And it all started with her being her authentic self and that is why blogging is so popular as well and why my videos like this is so popular because people want authentic connection. So you have my permission give yourself permission to be you in your writing.
That’s about it for me. I hope that was really helpful I will see you all next week with another question which is about asking questions in copy – is it passe to ask questions in copy? So stay tuned for that and have a great week! Bye!