How to Find Your Writing Voice in 5 Easy Steps
This week’s Q&A is about how to find your writing voice when writing copy, so you sound like an actual human (without the salesy copy)
As a copywriter when I’m working with any client whether it’s an entrepreneur with a small business or a large company, one of the most important things I need to figure out is what their tone of voice is.
The tone of voice for a business is how it would speak if it were a human. By defining the tone of voice, I can be consistent in the way that I write copy. But when finding your writing voice, you need to consider a slightly different approach.
Are you holding yourself back?
When learning how to find your writing voice, it’s crucial to start by understanding your beliefs around your ability to write. If someone believes they’re terrible at writing, then this will show in their copy or text. And ultimately, this in itself is the thing that can hold them back from actually writing.
So if you or someone you know is saying (or thinking), “I’m having a hard time, I’m terrible at this”, then re-assess that approach and take some time to practice.
Because confidence comes from competence. And competence comes from practice.
It’s OK to make mistakes
The next thing when learning how to find your writing voice is to let go of the belief that your writing needs to be perfect the first time. As a writer, you are going to make mistakes, and this is perfectly normal. In fact, the more you can write down and edit later, the better.
As a professional copywriter, I have a proofreader because I make mistakes. Not only does my proofreader pick up grammatical errors, but they also suggest ways to streamline the copy and make it sound better.
My tone of voice when writing is conversational, so I break grammar rules all the time. But I write the way I see fit for my brand, and there are no rules. Don’t worry about being perfect.
Look for inspo
The third tip is to find inspiration in other kinds of writing that resonates with you and connects with you. If you find someone whose style of writing inspires you, save some of their samples.
These will help to cement the style of writing that you like. By no means do you copy the text, but it will help to shape your tone of voice. Some ways you might describe your writing style could be warm, conversational, friendly, formal, new, innovative, funny, and quirky.
Just start when you’re stuck
Sometimes when trying to find your writing voice, you can become stuck and unsure where to start. The best place to start is just to start.
Sometimes I’ll have a blank page, and I’ll just start writing, and as I’m reading, I’ll think it’s terrible (yep, I do that too…), but eventually, it seals into something awesome.
So when in doubt, just start, and the rest will find its way.
Remember to be you
The last and most important tip when learning how to find your writing voice is to always be you.
If you are an entrepreneur with a small business or run a large company, customers are seeking authentic connections with the brands or companies that they choose to purchase products or services from.
A great example is Glennon Doyle, who started her blog Momastery and is now a very successful author.
When she first started, she felt her writing wasn’t good but she stuck with it and made sure to continue to be her authentic self. So when in doubt, be yourself.
Time to find your voice
Finding your writing voice takes time, but I hope you find these tips helpful. Want more tips? If so, you’re my kinda copy geek. Copy geeks like you love these posts: the rules around asking questions in your copy and how to create a clear message.
Other geeky awesomeness that might help:
How did you find your tone of voice? I love hearing from you, so drop me an email and share.