Get copy that pushes the brain’s “buy button”


Stand out and sell more stuff with a heart-centred, conversion focused website copywriter

Wish your website attracted more of your ideal clients? 

It’s not too much to ask.

In fact, that’s it’s job.

If you’re like most entrepreneurs, websites are hard. Broken promises, dodgy finished products, and who the heck wrote that copy!?

But here’s the thing: it’s the place most people go to check you out before they buy from you.

In just seconds, often without even thinking about it, your ideal client is judging you. And like the Emperor at a Gladiator comp, you get an immediate thumbs up (I like them and I want to know more or buy from them) or thumbs down (clicks ‘X’, leaves your site, lost potential client).

And in those seconds, they’re looking at not only the design but also scan-reading your copy.

It’s the ultimate marriage of heart and head… because did you know that we buy with emotion then justify with logic?

What that means is, you need to connect with the hearts and minds of your ideal clients.

Hi there, I’m Ali

A heart-centred, conversion focused website copywriter


And I believe you’re awesome. Your website just needs to show the world how awesome you actually are.

That starts with what I said up there 👆🏻. That bit about ‘hearts and minds’.

Using my own unique blend of Neuromarketing geek and heart focused woo-woo loving yogini, I connect with your ideal clients and communicate your awesomeness in your own voice.

Because here’s the thing. People are sick of being sold to. They want authenticity. They want YOU.

If that sounds good, then let’s chat.

If not, please find your website copywriter person. They’re out there waiting for you and it’ll be worth it.

Ali x

Website copy that connects. It’s what I do.

It means that when the right clients read your copy, it feels good and inspires them to buy.

Here’s how I connect with your ideal clients:

Connect with your business

Using the Connection Copy Framework I really get to know your business, brand and ideal clients

Connect with the market

To make you stand out from the competition through loads of lovely research

Connect with your ideal clients

Through more research, then writing brain-based copy using my NeuroCopy framework

Common side effects of working with me:

☞ Attract more of the right clients

☞ Finally being able to communicate your awesomeness with confidence

☞ Getting rid of that sick “I have to fix my copy” feeling

☞ On-brand messaging that connects with the right people

☞ A new or updated, on-brand website with copy that delivers

☞ And best of all, feeling good about what you do

Ali Edgar Copywriter

“Ali offers a wealth of knowledge in all things copywriting”

I booked Ali for a messaging makeover session followed by a Get it Done half day session for one of my websites. I really enjoy this flexible approach to creating new copy rather than the structured ‘3 revisions and you’re done’ approach. I believe websites cannot be static and this approach helps me to understand Ali’s logic behind using specific words and phrases which puts me in a much better position to make copy updates as my business evolves.

Ali offers a wealth of knowledge in all things copywriting and I love her buying psychology reminders that you get along the way. I appreciated Ali being a fresh set of eyes on my new website structure. While I create websites for other businesses I’ve found it tough to look at a website with the same critical eye when it’s my own business. I’ve implemented many of Ali’s recommendations and have seen my conversions increase as a result. If you need a copywriter who will take the time to truly understand your business, your long term vision and short term objectives, while helping you become a better copywriter yourself along the way, then Ali is an excellent fit.

Maz Hancock

Founder, Get Locally Connected

“If you haven’t worked with Ali before, just do it!!!!”

She is amazing. She listens and goes above and beyond. Such a wonderful person full of positive energy.

Ali simply transformed my venture into an experience and the experience into an absolute pleasure! Very Very Very highly recommended.

Ali Rihani

Founder, Hausworx

“Customers are more understanding of our products and services which has resulted in higher conversions”

We engaged Ali for her fantastic copywriting services to revamp our website copy. We had a skype meeting and she really listened to us, and what we needed. She took the time and looked in to our business and got to know us and what our product was about. She was able to translate what we wanted our customers to know and convey it to our target audience.
Her work and ideas were fantastic, she really knows her stuff. She was friendly with a great sense of humour but still kept it professional. We have noticed, that customers are more understanding of our products and services which has resulted into higher conversions.

Ali was awesome and delightful to work with, she was full of knowledge and has a passion for what she does. We can’t recommend her enough.

Marie and Grace


Rates and packages

Messaging Makeover

It’s amazing what we can achieve together in 90 minutes, with a recorded video call and action plan created just for you, on your:

– Home or sales page (or any page/s you choose to fit in) makeover: looking at your headlines, copy, structure and calls to action and recommending changes to keep visitors on your page/s.

– Messaging: brainstorming a creative, on-brand tagline, headlines, product or course names.

– Website structure: get your pages in the right place so visitors can find the stuff you want them to without brain strain.

– Email makeover: let’s talk about your subject lines, flow and revise your copy to make more people want to read your emails.

– Content (social posts, blog posts, video ideas): creating a list of content you can share to attract your ideal clients.

It’s 90 minutes of collaborative brainstorming-ey goodness, where you’ll learn some of my “press the brain’s buy button” secrets to use in your biz. 

Investment: AUD$395 + GST  

Get it Done Day

Been meaning to get that pesky copy project done, and just want it finished?

Or maybe you need help fixing up or updating your website, sales page or emails?

Rome wasn’t built in a day, but with me as your captive copywriter for a day we can work on your:

– Webpage – starting from the ground up, rewriting or restructuring

– Website structure

– Short form sales page – either put together, or rewritten and restructured

– Email series: giving it a brush-up

We’ll start with a kick-off call to get clear on your priorities, then I’ll put my head down and do the write stuff, all for you.

If you’re free, let’s chat throughout the day, then we’ll finish up with a handover call where you’ll get all your shiny new copy.

It’s the ultimate way to… well… get it done, with the help of a heart centred copywriter who knows how to press the brain’s buy button.

Full day investment: AUD$1,395 + GST

Half day investment: AUD$745 + GST

Full site

 If you’ve got a big, beautiful Website project that you need completed, then let’s talk.

It’s all about connection – between you and I, then your copy and your ideal clients. So we’ll start by chatting to see if we connect.

If it’s a go, we’ll book a Connection Copy Session to really get to know you, your brand and business, and ideal clients.

Then my research begins – on your business, your competitors, your awesomeness and ideal clients. Draft 1 of your project is delivered, with two rounds of revisions and feedback on the staging site to get the finished copy perfecto.

Investment: from AUD$2,795 + GST 

Find out why I’m the website copywriter who delivers


Let’s talk about your biz on a free 15-minute discovery call:

Why work with me?

Find out with some kind words from my amazing clients:

“Go ahead, sign up with her, you will not be disappointed…”

Rita Hyland

Transformational Coach & Executive Life Strategist,

“Ali is brilliant, fun to work with, quick and always delivers top notch service”

As an entrepreneur, I was struggling with copywriting and when I would outsource to others it just never felt like it was my authentic voice coming through and as a result, didn’t convert new business.

After working with Ali on my messaging and getting her support on several projects (2 sales pages, webinar presentation, email sequence) I finally felt I found someone “who got me”.

Not only did she help me understand her NeuroCopy methodology, she was instrumental in helping me get clear on my audience’s pain points and desires – which is the framework for writing anything in your business!

I’m so grateful I now have someone I can trust to help me in clearly communicating my services. She’s my copywriting superhero.

Nicole DiCristofaro

Divine Flow Energy Healing

“Working with Ali is an absolute breeze”

Her previous experience in the corporate world coupled with her creative flair is the quintessential solution for any business, whether you are just starting out or running larger organisations. Initially we started working on a simple lead magnet. Ali now manages most of our copywriting including messaging, website copy, commercially sensitive tender documents and sales pages.

Ann Tomlinson

Director and Owner, Alium Works

“Ali’s work and ideas were fantastic”

I was referred to Ali by numerous people for her fantastic copywriting services to revamp my website. After procrastinating for 8 month to go live on my webpage, I needed help. From my first initial zoom meeting, I was impressed with her professionalism and approach.

She took time to learn and gained valuable insight about my business and my clients. Ali’s work and ideas were fantastic, She was amazing to work with and made it so much more easier for me to understand and attract more clients. Her professionalism from start to finish was flawless. Within a few hours after my consultation Ali sent me an email that clearly showed all the changes that were recommended along with a video of our meeting. So I could also go back and refer to this at anytime. I found this to be absolutely brilliant and helpful.

I highly recommend Ali and look forward to working with her in the future.

Melinda Enriquez

Founder/Director, Unique B&B Hosts

“Ali was easy to work with, professional, friendly and fun”

I started working with Ali to get assistance with the marketing for my business start-up, I wanted to get the messaging right. I tend to waffle on so I wanted help with getting a clear, on point message out there.

Ali was easy to work with, professional, friendly and fun. Her Connection Copy Framework is simple to work through and ensures you get the desired result.

Ali definitely walks the talk, she provides clear project objectives with set deadlines so you know you when to expect each stage of the project and the final result.

Thank you Ali for your awesomeness!

Helen Hawkins

BBus CPA | PRINCIPAL, The Accounting Mob

“Light-hearted, completely professional and a woman of her word”

Finding a good copywriter can be a daunting task, finding a great copywriter is like finding a needle in a haystack. As soon as I read Ali Edgars bio, I knew I’d found a great copywriter.

Ali’s priority is to know as much about your business as she can, and she does it in such a manner that you are totally comfortable in sharing your vision, skills and values. She then sets about writing great copy that sells.

I would and have worked with Ali on additional projects and she always amazes.

Thanks for all of your hard work Ali (and saving my sanity).

Juliette Joi

Founder, Cherri Truffle

“My website looks and reads amazingly, plus it is drawing in the right clientele for my business”

When I first met Ali, I felt we instantly ‘clicked’, she knew what I wanted for my business and after our first initial consultation I knew we had to work together.

I really needed help with getting my website up and running and didn’t have a clue as where to start. Being a very visual person I had most of the images together but really wanted and needed help with my copy & website structure. I knew what I wanted to say but how to say it was a different matter. I was recommended Ali through a networking site for women in business.

I signed up for her Sales, Sites or Series package and haven’t looked back. Ali helped me write an authentic copy in my own voice and personality.

I would recommend and have recommended Ali to anyone needing help with copy, plus she has that extra factor of know everything about Neuromarketing.

Thanks Ali.

Amanda Owen-Evans

Artist, Paper Pickle

“She has helped us to develop a more specific plan for our marketing”

I have listened to Ali speak passionately about copy at BNI for some time now. We initially engaged her to assist with my Linked in Profile. I was so happy with the outcome and professionalism that we engaged her services to rewrite the content for the majority of our website. Ali listened to our story and helped us develop a more specific plan for our online marketing – one that will be used far beyond the website that she has helped overhaul.

If you need someone who you can trust to understand your business and be just as passionate about getting you where you want to be then Ali Edgar is the person for you!

Dale Hansen

CEO, Austbrokers Coast to Coast

Ali has taken my business from ground zero to launch”

You may not know if hiring a copywriter can help you reach the right audience, grow your business, and, much less, increase your sales, until you talk with Ali Edgar, The NeuroCopy Copywriter.

If you’re like most online entrepreneurs, you struggle with all the moving parts of establishing and running an online business. And, don’t fool yourself. A critical cog in your biz-building machinery is “copy”.

  • Have you asked yourself, “How would the right copywriter change my life?
  • Did you work with a copywriter that just didn’t “get” you or your customer?
  • How much have you invested in copywriting courses only to realize that writing copy is a superhero skill and you don’t want to master it?
  • Have you thrown good money at some really sucky website copy that said, “I have no solid message”?
  • Or is your current copy so poorly written that it jumps from unrelatable subject-to-unrelatable subject like toads at a county fair contest?
  • Are you tired of DIYing your copy because no one reads it and you can never get back those torturous hours it took to create a sales page that heard nothing but crickets?

Any of this ringing that proverbial connected-copy copywriting bell?


Ali has taken me and my biz from negative-ground zero, cuz I’d dug myself a deep and inconsistent (deep inhale) website-email-sequence-branding-copy-sales-page hole, to launch.

Ali spends intensive time with people like you and me, and with her Connected Copy Framework, she helps find my copy voice, choose visuals that work with the copy (and not against it) to build a consistent message, and create copy that connects to my audience. With Ali’s wicked-good NeuroCopy skills, she’s helping me reach my people and that helps me create a profitable business. In a quarter of the time, Ali is doing for my business what I could not do for myself or with other copywriters in 2 years. Two years, people!

Ali builds relationships with the people like you and me, and, investing in Ali Edgar’s ninja NeuroCopy magic is one of my best decisions. E.V.E.R. She provides time-effort-money relief from having to master one more thing, copywriting across all my platforms, and keeps my messaging focused. Working with Ali is exciting because we’re bringing my business to life, seeing the service my biz offers to other people and making income. And, it’s an absolute pleasure because I know that I’m receiving expertise, professional wisdom, and heartfelt effort from her.

Unless you are not smart, and you prefer to wake up each day with anxiety, you will never regret investing in making Ali Edgar, The NeuroCopy Copywriter, a part of your professional biz team.

Ali, deeply grateful for you and what you share with the world.

Lisa R. DeGuzman

Founder, Resolve Equity Investments

“Ali you’re amazing!”

For over 15 years now I have worked with copywriters as a graphic designer. I really struggled with their process and often wasn’t happy with the outcome. That was of course until I met Ali, she has a great briefing process and really takes the time to understand what people like and don’t like, as well as really get into researching their industry.

I happily refer my clients to her weekly and couldn’t recommend her services enough :).”

Kelly Robinson

Creative Director, Gold Coast Graphic Design

Bright, bubbly lady with a wealth of knowledge in her field:

I was referred to Ali from a business colleague and I’m so glad we connected! Ali is inspirational! She’s a bright, bubbly lady with a wealth of knowledge in her field. We worked together revamping my social media and web site presence. WOW!! I just love working with her! I can’t wait for my next project just so we can improve our world! I would recommend Ali to help you improve your brand. Just do it! Thank you Ali. I love your work!!”

Dr. Ruth Parrag

Advanced Dental Care Clinic

Her first draft was unbelievably spot on!!

As a small business owner looking to update our website, Ali was amazing. She already came highly recommended by other small business owners, and I can see why! Ali sat down with us and really listened. She gained valuable insight into us and our business and was able to translate everything we wanted to say in a relatable, articulate way. Her first draft was unbelievably spot on!! I can highly recommend.

Melissa Pearson

East Coast Kitchens - Tweed Heads

“Thanks Ali, you have been amazing!”

I approached Ali after hearing her present at a local meeting for small business owners, Ali’s presentation had great practical tips and she was very approachable and open to questions. I was seeking someone who could help me write copy for my new website as I had no idea where to start or what to write.

After my first meeting with Ali I knew I had made the right decision, she had so many great suggestions for my website and tips on what could help me while starting up the business. As our time working together continued I found Ali to be so approachable, open to ideas, friendly and just really down to earth and fun to work with. Ali got each draft to me when promised and was always willing to meet and go through any changes.

We’ve now completed the copy for my website and I couldn’t be happier with the final result, for anyone looking to create or update their content I would highly recommend Ali. I will absolutely be reaching out to Ali in the future when I require any copy. Thanks Ali, you have been amazing!

Deanne Thompson

Founder, Women with Direction

…I’ve already secured a new client from it!

I initially approached Ali to update my website copy to brand my business and attract more clients. She not only wrote the copy but also suggested imagery and the layout, and liaised with the developer to get it right. Since launching the new site two days ago I’ve already secured a new client from it! I highly recommend her to any business owner who wants their website to really work for them.”

Jeff Feltham

My Poolman Gold Coast

Stand out like a gazelle amongst the herd in my industry:
What a breeze, my brain needs do nothing more than read what I have babbled to Ali and she put that into cohesive English for potential clients to make the right choice (which is me!) It was all in my head, I just cannot put it onto paper without sounding forced and like every other agent out there!
Thanks Ali for assisting me to stand out like a gazelle amongst the herd in my industry.”

Misty Kelly

Founder and Director, The Blue Door

“When running our ads we’re now getting real conversions”

I engaged Ali to create copy for my landing page to assist in a better conversion rate when using Google Adwords. From our first consultation with Ali we were extremely impressed with Ali’s knowledge, not only was Ali great with wording but she is extremely articulate with design and Google optimisation.

Not long after our consultation, we were sent our first draft, along with a personalized video, which clearly explained each area of change which Ali had recommended.
Talk about articulate.

Once the changes were implemented, the difference is out of this world ?. We have had many people comment on the new design, we even have had people call us when they had noticed a change and applauded us in the new design. But the real test was “WILL OUR GOOGLE ADS CONVERSION RATE IMPROVE”, well… IT EXPLODED ?, when running our ads we are now getting real conversions, which means more bang ? for our buck ? with Google.
We will have no hesitation in using Ali’s services in future.

Trust me when I say trust Ali, she won’t scratch and doodle, she’ll ensure you succeed on Google.

Tim Mannix

Mannix Plumbing Service

Proactive, genuine, reliable and an absolute pleasure to work with:

Ali has worked with me on a number of projects including an email series, book chapter, feature article and Facebook content strategy.

She is incredible and truly has a gift, her ability is to write and her words sound like your own words. To me, that is a very precious skill and a rare one. Along with her natural talent to write she is proactive, genuine, reliable and an absolute pleasure to work with.

Could not be happier. Thank you, Ali.

Dawn Cady

Pain Transformation Coach

Straightforward and great to work with:

I recently chose Ali to write the copy for my website, which was in need of a complete overhaul. She took the time to understand my brand, services and clients, and that shows in the result.

Ali also provided some helpful tips to improve the site layout and design, delivered within deadlines, and was straightforward and great to work with. I’m more than happy to recommend her to others.”

Tom Scantlebury

Director, Sky Blue Customer Experience Services

I was really impressed:

I recently engaged Ali to write some blog content that I’d been putting off for some time. I was really impressed with what Ali was able to produce for me simply from a brief.

The content was on point, and Ali was also able to make some helpful suggestions throughout the process.

I will definitely be using Ali’s services again.

Shelly Baker

Founder and Employment Relations Specialist, Nexus Human Resources

Provided us with some marketing hints and tips:

I recently engaged Ali to write my LinkedIn profile and two company profiles.  She is very professional and knowledgeable in this space and provided us with not only excellent profile copies, but Ali also provided us with some marketing hints and tips that we could employ on LinkedIn.

I found Ali to be very collaborative and provided us with exactly what we were after.  I would highly recommend Ali for all your copywriting needs.

Adrien Yam

Managing Director, Blue Lens Group

Provides expert advice on how to structure and organise copy:

Ali recently assisted me to revamp my website and social media content and I am thrilled with the results.

  Ali has been wonderful to work. She provides expert advice on how to structure and organise copy. She also took the time to understand my business and how I operate, and these were integrated into the content, rather than just providing ‘generic’ copy.

Ali is a warm and friendly personality and I have also engaged her on an ongoing basis to assist with ongoing news and posts for my clients and business partners. Thanks again Ali.”

Steven Dal Molin

Mortgage Broker & Owner / Manager, Mortgage Choice Chatswood and North Shore

A pleasure to work with a truly passionate copywriter:

I recently engaged Ali to review some of the content on my website. I chose Ali because she is very approachable.

I found working with Ali to be a real fresh breath of air because she knows her stuff.  Ali is a pleasure to work with and truly a passionate copywriter.”

Greet Recoules

Branding Expert,

You can find me on all the usual socials. In fact, please do. Professional stalking is totally kosher
because if you’re thinking about working with me, you probably want to find out more about me:

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I acknowledge the Traditional Custodians of Country throughout Australia and their continuing connection to land, sea and community. I pay my respects to them and their cultures, to the Elders past, present, and emerging, and thank them for sharing their land with me.

I am an inclusive business with a commitment to diversity. I embrace all cultures, ethnicities, sexual orientations and gender identities. I am committed to providing a safe and nurturing experience for all of my clients.